Rich the Kid

Plug Walk - school stunt


Commissioned by Republic Records and UMG, I orchestrated and shot this stunt to promote Rich the Kid's hit single Plug Walk and his forthcoming album The World Is Yours.


These clips made waves on social media - appearing on Worldstar, TMZ, XXL, and HotNewHipHop - pushing the song to #2 on the charts within a week. The track then became Certified Platinum Single, and was performed on the Jimmy Fallon show.